Insights on sales in the IT space

We’ve learned a lot about IT sales and marketing over the years. We’d like to share it with you here, in the way you want to see it. See our blogs, white papers, news and events below.

The Secret to Best-in-Class Customer Success: An Interview with RainKing's Client Success Director, Chelsea Madden

4.17.2017 |
  • Blog
  • IT Marketing
Once you’ve nurtured your prospects through the buyer’s journey with your tailored account-based marketing and sales efforts, and they sign on as a new account,… Read More »

Eight Sales Rules to Succeed as an Account Manager

4.11.2017 |
  • Blog
  • IT Sales
There must be a thousand job titles for a sales professional. Account executive, account manager, representatives of all shapes and sizes, procurement support specialist, etc.—organizations… Read More »

Where should a B2B start-up spend its marketing dollars for fastest growth?

4.5.2017 | I have heard the story repeated many times, a young start-up receives Series A funding and excitement is running through the company. Their ideas and… Read More »

Launching ABM: 5 Principles to Adopt and 5 Pitfalls to Avoid

4.3.2017 | Account-based marketing (ABM)is a hot topic … still. ABM ‒ a strategy in which an organization considers individual prospects or customer accounts as markets of… Read More »
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