Insights on sales in the IT space

We’ve learned a lot about IT sales and marketing over the years. We’d like to share it with you here, in the way you want to see it. See our blogs, white papers, news and events below.

Make a Better Lead Scoring Model with Better Data

2.21.2017 |
  • IT Sales
  • IT Marketing
  • Strategy

Gathering the correct data for effective lead scoring is a struggle for the vast majority of companies selling B2B products and services. In our blog…

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RainKing Series Part II: The Top Two Challenges Every Marketer Faces (and how to overcome them)

2.21.2017 |

Last week, we covered data accuracy issues which plague over 50% of marketers and how to address them. In Part II of our series, we…

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Building a Progressive Profiling Strategy

2.13.2017 |
  • Strategy

As a Marketing team, you spend countless hours strategizing who your target audience is and how to nurture them through the buyer journey, ultimately to…

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RainKing Series: The Top Two Challenges Every Marketer Faces (and how to overcome them)

2.13.2017 |

RainKing researchers recently engaged with over 3,000 marketing leaders at companies across sectors and revenue brackets to learn more about the top challenges they are…

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