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Sales receives an inbound lead from Marketing...Now what? RainKing Placeholder Image

Sales receives an inbound lead from Marketing...Now what?

2.23.2017
  • IT Sales
  • IT Marketing

You’ve worked hard creating content that prospects find interesting, are downloading, and now they are hitting your lead scoring threshold. You did it! But what…

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Make a Better Lead Scoring Model with Better Data RainKing Placeholder Image

Make a Better Lead Scoring Model with Better Data

2.21.2017
  • IT Sales
  • IT Marketing
  • Strategy

Gathering the correct data for effective lead scoring is a struggle for the vast majority of companies selling B2B products and services. In our blog…

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RainKing Series Part II: The Top Two Challenges Every Marketer Faces (and how to overcome them) RainKing Placeholder Image

RainKing Series Part II: The Top Two Challenges Every Marketer Faces (and how to overcome them)

2.21.2017

Last week, we covered data accuracy issues which plague over 50% of marketers and how to address them. In Part II of our series, we…

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Building a Progressive Profiling Strategy RainKing Placeholder Image

Building a Progressive Profiling Strategy

2.13.2017
  • Strategy

As a Marketing team, you spend countless hours strategizing who your target audience is and how to nurture them through the buyer journey, ultimately to…

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What our clients say

RainKing is our lifeline. We really can't succeed without it."

Bojana Bowermon

Director of Inside Sales

ScienceLogic

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RainKing keeps me on top of my territory with up-to-the-minute updates on management changes within our prospect and customer bases – which, needless to say, is extremely valuable information."

Steve Marx

Regional Sales Manager

Palamida

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RainKing is an integral part of the success of our sales team. It helps us get to decision makers more quickly. The intelligence is relevant. And we can customize features to get alerts and scoops on relevant projects and management changes."

Michael Merenstein

Senior Business Development Manager

Verisign

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How RainKing makes a difference

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Palamida's enterprise sales team leverages insight on decision maker hierarchy and management changes

  • Case Study
  • IT Sales

When a decision maker moves out of the chain or a new technical evaluator steps in, your carefully built pipeline can begin to fragment....

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RainKing dramatically accelerates tough, complex enterprise sales for VeriSign

  • Case Study
  • IT Sales

You might know VeriSign as the authoritative registry for .com and .net (among other top-level and country-code domains) and for its original reputation as...

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Riverbed Technology quickly penetrates key Fortune 2000 accounts with RainKing

  • Case Study
  • IT Sales

“How do we penetrate companies in the Fortune 2000? Who are the decision makers that matter to us? Where are the planned and current...

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Access Data discovers new approach to penetrating major accounts

  • Case Study
  • IT Sales

When Trey Tramonte first saw that RainKing could give his people a new way to penetrate major organizations, he simply had to try it....

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