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Identify the stakeholders at a company that would purchase your product or solution. Then ensure your marketing is timely and relevant by leveraging insights into their strategic initiatives, pain points, budgets and associated timelines. Convert them to qualified leads.

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Read our latest blog posts and industry news.

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How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017
  • Blog
  • IT Marketing
  • Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather,…

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How to Sell Your Marketing Budget: An Interview with RainKing CFO Nathan Scott

3.20.2017
  • IT Marketing
  • Budget

Developing a marketing budget can be challenging, but getting approval from your executives is an even bigger obstacle if you don’t have a plan or…

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RainKing Solutions Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

3.13.2017
  • Executives
  • IT Sales
  • Strategy
  • Business Intelligence
  • Surveys
  • Research

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for…

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19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

3.13.2017
  • Executives
  • IT Marketing

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track?…

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What our clients say

With RainKing, we’re more targeted in our email subject lines, we’re seeing higher open rates, and we’re getting more responses."

Bojana Bowermon

Director of Inside Sales

ScienceLogic

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With RainKing, all the profiling is much more sophisticated than anything else, and it allows our marketing to be much more targeted."

Christina Foley

Director, of Corporate Sales

FireEye, Inc.

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Whenever we have marketing events, I leverage [RainKing] to the hilt. It gives me access to the right people, and allows me to build relationships them. That gives me a higher probability of success."

Jeff Jamieson

Co-Founder and VP of Sales and Marketing

Whitlock Infrastructure Solutions

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How RainKing makes a difference

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Whitlock Infrastructure Solutions increases ROI from customer events

  • Case Study
  • IT Marketing

Whitlock, which helps large organizations improve IT operational efficiency by deploying customized software from Hewlett-Packard and other partners, is a lean, efficient operation. Jamieson...

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RainKing helps ScienceLogic make inroads into "Big Four" territory

  • Case Study
  • Executives
  • IT Marketing

ScienceLogic has a compelling sales story. With a combined 45 years of experience in IT management, the company’s founders had become frustrated with traditional...

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FireEye uses sophisticated profiling and inside intelligence to power sales efforts

  • Case Study
  • IT Marketing

“I’ve made RainKing a huge priority for my team,” says Christina Foley, Director of Corporate Sales for FireEye, Inc. “In fact, two days ago,...

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EarthLink Business slashes wasted calls with intelligence on new opportunities

  • Case Study
  • IT Marketing

EarthLink Business has moved far beyond its traditional telecom roots to provide IT centric solutions, including MPLS, network management, voice and data solutions, and...

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Target the right buyers, refine your messaging

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