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Identify the stakeholders at a company that would purchase your product or solution. Then ensure your marketing is timely and relevant by leveraging insights into their strategic initiatives, pain points, budgets and associated timelines. Convert them to qualified leads.

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Deep Dive Into ABM and Client Success

4.17.2017
  • Blog
  • IT Sales
  • IT Marketing

Take a moment to think about your customers. How did they first find out about your company? How did they start doing business with you?…

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The Secret to Best-in-Class Customer Success: An Interview with RainKing's Client Success Director, Chelsea Madden

4.17.2017
  • Blog
  • IT Marketing

Once you’ve nurtured your prospects through the buyer’s journey with your tailored account-based marketing and sales efforts, and they sign on as a new account,…

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Eight Sales Rules to Succeed as an Account Manager

4.11.2017
  • Blog
  • IT Sales

There must be a thousand job titles for a sales professional. Account executive, account manager, representatives of all shapes and sizes, procurement support specialist, etc.—organizations…

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Where should a B2B start-up spend its marketing dollars for fastest growth?

4.5.2017

I have heard the story repeated many times, a young start-up receives Series A funding and excitement is running through the company. Their ideas and…

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What our clients say

With RainKing, we’re more targeted in our email subject lines, we’re seeing higher open rates, and we’re getting more responses."

Bojana Bowermon

Director of Inside Sales

ScienceLogic

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With RainKing, all the profiling is much more sophisticated than anything else, and it allows our marketing to be much more targeted."

Christina Foley

Director, of Corporate Sales

FireEye, Inc.

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Whenever we have marketing events, I leverage [RainKing] to the hilt. It gives me access to the right people, and allows me to build relationships them. That gives me a higher probability of success."

Jeff Jamieson

Co-Founder and VP of Sales and Marketing

Whitlock Infrastructure Solutions

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How RainKing makes a difference

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Whitlock Infrastructure Solutions increases ROI from customer events

  • Case Study
  • IT Marketing

Whitlock, which helps large organizations improve IT operational efficiency by deploying customized software from Hewlett-Packard and other partners, is a lean, efficient operation. Jamieson...

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RainKing helps ScienceLogic make inroads into "Big Four" territory

  • Case Study
  • Executives
  • IT Marketing

ScienceLogic has a compelling sales story. With a combined 45 years of experience in IT management, the company’s founders had become frustrated with traditional...

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FireEye uses sophisticated profiling and inside intelligence to power sales efforts

  • Case Study
  • IT Marketing

“I’ve made RainKing a huge priority for my team,” says Christina Foley, Director of Corporate Sales for FireEye, Inc. “In fact, two days ago,...

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EarthLink Business slashes wasted calls with intelligence on new opportunities

  • Case Study
  • IT Marketing

EarthLink Business has moved far beyond its traditional telecom roots to provide IT centric solutions, including MPLS, network management, voice and data solutions, and...

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