What is RainKing?

RainKing provides a subscription database covering the technology operations at major organizations and their key technology decision makers. The RainKing database is integrated with an intelligent marketing platform to easily utilize and leverage the powerful data and intelligence.

RainKing covers roughly 4000 organizations that represent the largest users of technology in North America. RainKing also covers a fast-growing number of the largest European users of technology.

Our customers are able to achieve shorter sales cycles, more revenue from each account, higher marketing campaign success rates and a lower cost of sales. RainKing is typically deployed across inside sales, field sales and marketing departments. Ten Great Ways to Use RainKing

Why RainKing Stands out in the Marketplace

We hear it over and over, RainKing leads the IT sales and marketing support industry by a large margin (See Testimonials).

  • 1

    We go way beyond just a database or list — we provide a suite of tools built around great data and intelligence that quickly leads to more sales at lower costs.

  • 2

    We have a remarkably rigorous and carefully managed data gathering and management operation and quality assurance program. How we do it.

  • 3

    We employ the best-trained and best-educated research department in the industry.

  • 4

    Through proprietary communication channels with our customers, we receive a large flow of inbound research leads and fixes throughout every day, greatly enhancing our own internal research efforts.

  • 5

    We are fanatical about customer service and support — every customer gets a dedicated account manager, thorough and ongoing training, and as much "hand-holding" as needed.

  • 6

    We innovate aggressively and constantly.

Research Methodology: TIP™ The Intelligent Phonecall

RainKing data and intelligence is gathered exclusively by phone interviews with principals and key sources within target companies and organizations. The interviews are conducted by smart, well-trained, and well-educated professional research analysts. Many are former journalists, many have advanced college degrees. The TIP™ methodology is time-consuming and expensive, but it ensures remarkably high levels of detail, accuracy and meaningful context. (Meet Our Researchers)