Customer Success Story - Service-now.com

Service-now.com uses RainKing to dramatically shorten sales cycle
Also finds opportunities they never would have seen

Aggressive, rapidly growing businesses can't afford mediocre, uninspired performance from their people or from their tools. James Watts realized this very quickly when he joined Service-now.com in 2007 leaving a job as sales manager at a very large software company. Service-now.com is a San Diego-based firm that develops a software-as-a-service (SaaS) suite of IT service management applications that helps companies better manage their IT service desk processes and assets.

Watts knew he'd have to sell smarter and faster to get the inside edge on much larger competitors, and this meant better sales intelligence. At his previous company, "we cycled through the traditional, established sales intelligence vendors. Personally, I wasn't happy with any. None provided a complete picture and we had to fill the gaps with two to three services," said Watts.

After reviewing different services, Watts, a Senior Account Executive, and his Service-now.com colleagues came to a consensus; impressed with RainKing's granularity of info and intelligence, they brought it aboard in 2008. RainKing's web-based service provides a suite of information that shows the IT landscape of organizations, from top to bottom, with detailed profiles of the IT decision-makers and executives, who they report to, and the hardware, software and technology systems being used. In that the data is continually researched and updated by 35 research professionals, and not web crawlers made the decision that much easier. < Download the full success story here.